Applied Behavior Analysis Services at Sincera Behavioral Services
Our Story
Sincera Behavioral Services was founded on a simple but powerful belief: every family deserves compassionate care and child development support that helps their child thrive. What began as a shared vision between two professionals passionate about helping others has grown into a dedicated team committed to making a meaningful difference in the lives of families across California’s Central Valley.
Our founders came together with complementary strengths — blending years of clinical expertise in evidence-based ABA with strong operational leadership rooted in empathy and community connection. Both saw firsthand how families often struggled to find services that truly listened, adapted, and grew alongside them. From that shared passion, Sincera was born.
At Sincera, we take a person-centered approach, tailoring every plan to the unique strengths and needs of each child. We believe growth happens best when families feel supported, heard, and empowered. Our work is guided by sincerity — it’s even in our name — and by a commitment to integrity, collaboration, and continuous learning.
Today, we proudly serve families across Stanislaus, San Joaquin, and Merced counties. Though our journey is still unfolding, our purpose remains the same: to walk beside families, celebrate progress, and grow together — every step of the way.
Our Mission and Vision
At Sincera Behavioral Services, our mission is to provide compassionate care through evidence-based Applied Behavior Analysis (ABA) services that empower individuals of all ages to achieve meaningful, lasting change. We are dedicated to offering child development support to children, adolescents, adults, and their families across the Central Valley through collaborative partnerships, ethical practice, and data-driven care.
Our vision is to create a Central Valley where every individual has access to high-quality behavioral support that promotes inclusion, independence, and overall well-being. We aim to lead with integrity, collaboration, and innovation to build a more compassionate and understanding community.
Our Core Values
- Compassion: We approach every individual and family with kindness, empathy, and respect.
- Collaboration: We value teamwork and open communication with families, caregivers, and community partners.
- Integrity: We uphold the highest ethical standards in all aspects of our work.
- Evidence-Based Practice: We utilize proven, research-backed methods to ensure quality outcomes.
- Empowerment: We strive to build confidence and promote independence in every client.
- Growth & Learning: We are committed to professional excellence and continuous improvement.